4 PR and Marketing Tools We’re Thankful For
Posted on November 27, 2019 by Rachel Peck

By Rachel Peck As we approach the holiday season, we often reflect on what we’re thankful for. We’re all looking forward to the coming days of extra time with family, holiday food and the hustle of the season. Here at Eclipse Media Group, we’re also reflecting on a few public relations and marketing tools we’re thankful for this year. From project management…
Category: B2B, Blog, PR Tips for PR Pros, Social Media Tags: marketing, PR, PR Tips, public relations, social media, social media marketing
Why B2B Social Media Should Be Creative
Posted on November 14, 2019 by Rachel Peck

By Rachel Peck Striking the balance between staying informative but entertaining on social media is particularly difficult for B2B marketers. While not all channels will work for every B2B industry, it’s important to note that no matter your social media platform of choice, businesses should make an effort to be just as creative and engaging as B2C marketers. Here are a few…
Category: B2B, Blog, Social Media Tags: marketing, PR, public relations, social media, social media marketing
Images Talk: 3 Reasons Why Visuals are Key
Posted on October 23, 2019 by Rachel Peck

By Rachel Peck We’ve all been there. Attempting to read a blog, web page or social media post with paragraphs upon paragraphs of text. This can make it harder to read, more difficult to decipher and sometimes just plain boring. This doesn’t mean that the content isn’t valuable or interesting – it’s all in how the information is presented. Packaging is as…
Category: B2B, Blog, Digital Marketing, Social Media Tags: blog, marketing, PR, public relations, social media, social media marketing, technology
3 Things Every Business Owner Should Know About PR
Posted on September 19, 2019 by Rachel Peck

By Rachel Peck If you own or manage a business, chances are you have engaged in some sort of public relations or marketing to attract new customers and retain existing ones. However, the nuances of PR can be complicated. Questions about what PR really is, coupled with misconceptions, can lead to confusion for many. Here are three things every business owner should…
Category: Blog, PR Tips for PR Pros, Social Media Tags: marketing, PR, PR Tips, press release, public relations, social media, social media marketing, value of PR
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