Social Media Analytics for PR: Measuring Impact and Refining Strategies
Social media has become an essential tool for public relations professionals to reach out to their target audience and promote their brands. However, it can be difficult to measure the impact of social media campaigns and refine strategies without the proper tools and metrics. Leveraging competitive analysis and benchmarking, however, can help social media managers stay ahead of the competition. In this…
How to build a winning social media strategy
Social media has proven to be an important tool that can help a business increase awareness about their brand, reach a large audience and educate new and current customers. According to a recently published article in Forbes magazine, 90 percent of social media users follow at least one brand and the average person spends 145 minutes on social media each day. With…
Step by Step: How to create an Instagram Reel
There are plenty of ways to garner attention from your followers but keeping your page dynamic with multiple forms of media is imperative to keep engagement high. Videos and animated posts catch the eye of social media scrollers, so creating content such as Reels can provide the extra push that your page needs to stand out. Reels are relatively new to the…
Back to blogging basics: Five steps to optimizing your content
So, you started a blog…what now? It’s the question on every content developer’s mind. It’s what keeps us up at night or staring at an empty page on a screen. At times, it’s as if our ability to create meaningful sentences has left the building. We’ve all been there. When it comes to writing blogs – whether you’re an agency developing content…
Social Media Burnout: When to log off
By Lindsay Erb Social media is a great tool for businesses of all sizes and in all industries. It can help you get attention and build awareness; however, it can also become exhausting and overwhelming very quickly. Many business owners and social media managers feel the constant need to refresh their feed and engage in content. However, many don’t realize how it’s…
So, you started an Instagram…Now what?
By Rachel Peck Many B2Bs, and even some B2Cs, have been slow to jump on the Instagram bandwagon. While Facebook, Twitter and LinkedIn tend to be the most popular channels for many businesses, Instagram’s growth over the past few years, audience reach, and new sales opportunities have made it a social media must-have for many. However, starting an Instagram account is the…
Should you be on Clubhouse?
By Rachel Peck Unless you’ve been living in a digital blackout, or taking a much-needed social cleanse, then you’ve probably heard of Clubhouse. Social media’s newest darling, marketed as a “thought leadership” platform and an opportunity for small businesses to network on the main stage, is a social media chat room on steroids. While it might seem to make sense for the…
Social Media Tools Everyone Needs
By Rachel Peck Producing engaging, informative and visually pleasing content is no simple task, and is more important than ever for all types of organizations. Unfortunately, social media aesthetics are sometimes the first to go when there isn’t a dedicated social media manager, or content creator to take it on. Fortunately, there are a variety of tools available to communications professionals and…
3 Things to Know Before Posting to LinkedIn Stories
By Rachel Peck LinkedIn has become the newest social media platform to jump on the “stories” train. While users may be tempted to start uploading snapshots showcasing their brand or business, evaluating what content is appropriate for LinkedIn stories is a must. While we’re still testing out the format, and anticipate learning new capabilities as the feature develops, here are three things…