The value of building a sustainable PR agency
By Eclipse Media Group Any public relations, marketing or communications agency faces the same dilemma – how to build a sustainable PR practice. Furthermore, it can even be difficult to answer the question: what makes a sustainable business? Is it employee or client retention, relationships with media, journalists and your audience or by offering attainable and valuable services? It’s likely a mixture…
4 things about PR they didn’t teach you in college
By Rachel Peck While college is farther away for some of us than others, it’s probably not difficult to recall your ambitions and expectations regarding your post-college career. Was it to be a life-long journalist – breaking news at all hours of the day/night? Or possibly you dreamed of working in public relations, putting out fires left and right and handling crisis…
Should you be on Clubhouse?
By Rachel Peck Unless you’ve been living in a digital blackout, or taking a much-needed social cleanse, then you’ve probably heard of Clubhouse. Social media’s newest darling, marketed as a “thought leadership” platform and an opportunity for small businesses to network on the main stage, is a social media chat room on steroids. While it might seem to make sense for the…
Grammar rules you probably forgot
By Rachel Peck Full disclosure, the word “grammar” is one I often misspell the most (it’s an “a” not an “e”) and I only mastered “definitely” within the past year. In fact, I had to think about spelling it out just now – then relied on spellcheck to make sure I had it right. So, I get it. We all have those…
Looking forward to 2021: PR & Marketing Trends
By Rachel Peck One year ago, we wrote a blog on marketing trends for 2020 and predicted a renewed focus on creative content, social media becoming the new shopping mecca and the downgrading of vanity metrics. How quickly those trends changed and, if nothing else, we learned a lesson in just how quickly trends can shift. While the pace of life has…
A few of our favorite things: A gift guide for PR pros
By Rachel Peck Believe it or not, we have a little more than two weeks until Christmas so you might be scrambling for ideas for those left on your list this year (and if you’re really last minute, for Hanukkah). As PR and marketing pros, we consider ourselves pretty easy to buy gifts for, but the same can’t be said for everyone….
Aiphone announces intercom entrance station is now hearing aid-compatible
Redmond, Wash. – December 3, 2020 – Aiphone, the leading international manufacturer of intercom and security communication products, is announcing its IXG Series tenant, guard, and entrance stations are integrated with Telecoil (T-Coil) to assist individuals with hearing loss or impairments wearing compatible devices.
Security & Safety Things highlighted collaborative power of open systems at inaugural escon 2020 event
17 November, 2020 — Security and Safety Things GmbH, along with a roster of industry leaders, highlighted the benefit of an open approach at the first ever escon 2020 digital Ecosystem Conference last week, discussing the current successes and future developments of smart cameras and open systems. Security & Safety Things (S&ST) also offered a sneak preview of 2021, which included the company’s positioning as the fastest growing app store for smart cameras and several pilot projects in various vertical markets.
An Effective PR Strategy Takes Time
By Chelsie Woods The internet and growth of social media have contributed to a cultural shift where people expect information immediately. Referred to as the “instant culture,” we expect instant gratification from a social media post, where we track the number of likes or views, or an immediate email reply from a client or colleague. Technology has changed the way in which…
Marketing & Social Media Podcasts: What We’re Listening To
By Rachel Peck If you’re like us, you might’ve spent the beginning of this pandemic participating in a lot of webinars and virtual conferences. However, we live busy lives – between daily activities, work responsibilities and at home schooling (for some) multi-tasking has become our best friend. Where webinars can be difficult to fit in, while doing other activities, podcasts offer a…