Back to blogging basics: Five steps to optimizing your content
So, you started a blog…what now? It’s the question on every content developer’s mind. It’s what keeps us up at night or staring at an empty page on a screen. At times, it’s as if our ability to create meaningful sentences has left the building. We’ve all been there. When it comes to writing blogs – whether you’re an agency developing content…
15 steps to good PR
Are you a public relations professional or someone looking to start a career in PR? Maybe you work with a PR team or want to simply learn more about what public relations is all about. Whatever the case, it’s important to keep in mind some important steps to help you navigate this complex world of communications. When working in an agency, you…
The Five P’s of PR | Eclipse Media Group Blog
Public relations is no small job and it requires a lot of time and dedication to see results over a period of time. PR is an investment for any company and, whether done in-house or with the right PR consulting firm, it’s a long-term investment into developing a deeper relationship with both the media and an audience. Good PR tells a story…
Welcome to the team: Danielle Jarosz
June has been a month of changes, new additions and growth here at Eclipse Media Group. A few weeks ago, we introduced our two new summer interns, as well as our new office space. We’re also pleased to announce a new addition to our full-time team – Danielle Jarosz from Wells, Maine. Danielle is a recent college graduate, who’s excited to dive…
4 tips for crafting an engaging e-newsletter
By Rachel Peck Confession time – I fear my e-newsletter tab in my email. Okay, so not a shocking admission, since I assume I’m not alone in this, but we’ve all been there. If you’ve ignored that tab for an entire work week, you might have hundreds of newsletters ranging from client news, to publications, industry peers and so many more. It’s…
Get to know EMG’s summer interns
Eclipse Media Group is excited to have two college interns join us for the summer months. At EMG, our interns work on a variety of projects, from blog, social media and general content creation, to research projects and report building. Join us in welcoming Lindsay Erb, from Scarborough, Maine and Savanna Perry from Sanford, Maine. Where are you going to school? What’s…
So, you started an Instagram…Now what?
By Rachel Peck Many B2Bs, and even some B2Cs, have been slow to jump on the Instagram bandwagon. While Facebook, Twitter and LinkedIn tend to be the most popular channels for many businesses, Instagram’s growth over the past few years, audience reach, and new sales opportunities have made it a social media must-have for many. However, starting an Instagram account is the…
ONVIF Hosts 23rd Virtual Developers’ Plugfest
SAN RAMON, Calif. – May 20, 2021. ONVIF®, the leading global standardization initiative for IP-based physical security products, in April hosted its 23rd ONVIF Developers’ Plugfest, and second virtual event, testing implementations of six ONVIF profiles as well as two profile release candidates for access control and metadata. In attendance were 27 developers and engineers from 18 ONVIF member companies. Participants gathered…
Client News & Highlights | Eclipse Media Group Blog
Eclipse Media Group is proud to work with companies in the security and technology industries whose technologies, solutions and services are helping to shape the places in which we live and work. As such, we wanted to highlight some of our recent collaborations with clients that have resulted in news coverage, thought leadership articles, blogs and interviews over the past few months….
How small companies can earn big media attention
By Chelsie Woods A common misconception amongst many small businesses is that to generate meaningful media and marketing opportunities you need to spend a lot of money or be connected to a well-known brand. These are simply not true. In fact, there are many small companies who have been able to make a strong name for themselves without the backing of a…
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