4 PR and Marketing Tools We’re Thankful For
By Rachel Peck As we approach the holiday season, we often reflect on what we’re thankful for. We’re all looking forward to the coming days of extra time with family, holiday food and the hustle of the season. Here at Eclipse Media Group, we’re also reflecting on a few public relations and marketing tools we’re thankful for this year. From project management…
Why B2B Social Media Should Be Creative
By Rachel Peck Striking the balance between staying informative but entertaining on social media is particularly difficult for B2B marketers. While not all channels will work for every B2B industry, it’s important to note that no matter your social media platform of choice, businesses should make an effort to be just as creative and engaging as B2C marketers. Here are a few…
Images Talk: 3 Reasons Why Visuals are Key
By Rachel Peck We’ve all been there. Attempting to read a blog, web page or social media post with paragraphs upon paragraphs of text. This can make it harder to read, more difficult to decipher and sometimes just plain boring. This doesn’t mean that the content isn’t valuable or interesting – it’s all in how the information is presented. Packaging is as…
3 Things Every Business Owner Should Know About PR
By Rachel Peck If you own or manage a business, chances are you have engaged in some sort of public relations or marketing to attract new customers and retain existing ones. However, the nuances of PR can be complicated. Questions about what PR really is, coupled with misconceptions, can lead to confusion for many. Here are three things every business owner should…
5 Myths About PR & Media Relations
By Chelsie Woods Developing and executing a well-thought out PR and media relations plan is an important strategy for those looking to build brand recognition and to foster future growth. Unfortunately, many businesses give this responsibility to a front office employee who has little or no experience working in media relations. That’s because some believe this responsibility can be handled by most…
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