4 Ways to Make the Most Out Of a Trade Show
By Emma James There are few opportunities in the PR world that garner immediate results. As PR professionals, we are constantly preparing for the future, often times working weeks and months in advance to engage with the media and conference program organizers to identify and pursue different media opportunities, from onsite, in-person media interviews and educational presentations as part of the conference,…
How Social Media Has Changed Public Relations
By Rachel Peck It’s no secret the way we communicate, market and interact with the public has changed drastically over the past few years. People no longer consume media the same way they did even five years ago. With such monumental shifts in the way we interact with each other, and how brands interact with audiences, the impact has been felt in…
Beyond Press Release Distribution – How to Get More Reach
By Chelsie Woods So your company has a big announcement to share with the media – perhaps it’s an announcement about a new project win or to tell the market that your business is expanding. Sending a press release to a large list of media contacts or using a newswire distribution service are great ways to share this news with a large…
5 Tips to Build a Better Relationship with the Media
By Chelsie Woods If telling your story through the media is important to your business, then developing a positive working relationship with the media is critical. Like most people today, reporters and editors are trying to do more work with less time. Thanks to email, social media and the 24/7 news cycle, the media is faced with information overload. It’s impossible for…
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