PR: More than just your product
By Rachel Peck In the age of holistic public relations and marketing strategies, many organizations are still confused as to the main purpose of PR. Some might envision antiquated ideas of PR professionals crafting press releases daily, constantly pitching clients and products. While press release writing and pitches remain an important part of our daily practice, in the age of social media…
4 Twitter Hacks You Should Know
By Rachel Peck With social media offering new updates, functions and algorithm adjustments daily, it can be difficult to stay on top of it. This is especially true for small organizations who are just starting to explore these channels. However, a little knowledge can go a long way to elevating your brand – especially with channels like Twitter. If you’ve found yourself…
Developing a Social Media Crisis Checklist
By Rachel Peck If the past few months have taught us anything, it’s that you can never be too prepared when it comes to internal and external communications. While many organizations are reevaluating their crisis communications, some might believe they don’t need to prioritize their social media. However, this isn’t the case. For many businesses, social media is often the first touchpoint…
Let’s Get Virtual
By Rachel Peck Most of our human interaction moved into the virtual realm literally overnight. However, it’s time to start looking beyond present circumstances to begin planning for long-term approaches to this new reality. With many events either canceled or postponed for the remainder of 2020, it raises questions as to how businesses can pivot successfully to a virtual space, without losing…
3 Reasons PR Pros Should Digitally Detox
By Rachel Peck Our digital devices and social media have significantly impacted our personal and professional lives in many positive ways. However, they often act as a distraction – instead of promoting good work and personal life habits. We could all use a break from our screens from time to time, as taking a step away from devices and apps can help…
Why PR is More Important than Ever
By Rachel Peck The disruption of industries across the world, due to the COVID-19 pandemic, has made it clear that businesses and organizations need to clearly communicate with audiences and employees, renewing the importance of transparent, authentic communication. Beyond crisis communications and management, a good PR strategy will be more important than ever, as it will assist you in setting the groundwork…
3 Reasons to Create Recyclable Content
By Rachel Peck When developing a blog content strategy, it’s important to stay up-to-date on current trends and events, as they are applicable to your brand. However, you should also keep a well-maintained list of recyclable, “evergreen” content. Evergreen content includes videos, articles and blogs, which are relevant to your brand – no matter the current news cycle or brand messaging. Whether…
4 Podcasts for Communications Professionals
By Rachel Peck If you’re a professional who relied on your daily commute as your podcast time, you’re not alone. Whether your commute was 10 minutes or two hours, that uninterrupted travel time is somewhat of a blessing and a curse. It’s the perfect time to catch up on an audiobook, podcast or calling family members. However, just because you’re no longer…
Remote Work Tools to Boost Productivity
By Rachel Peck If you’re finding yourself missing your desk, the daily conversations with coworkers and the general noise of an office environment, you’re probably not alone. It can be difficult to find a new rhythm and feel productive in this new remote working situation – especially if you work best in a collaborative workspace. However, feeling connected, while working apart from…
Best Quarantine Social Media Channels
By Rachel Peck If social media wasn’t popular enough, the past few weeks have seen it come into its full potential. Not only has it become one of the primary sources of news during the COVID-19 crisis, but with millions of people finding themselves sequestered in their homes, the quarantine is breathing life into older channels, and pushing newer ones to the…