Email Marketing Best Practices: Boost Your Campaigns with These Proven Strategies
Email marketing remains one of the most effective tools for building and maintaining relationships with customers. Not only does email marketing help to drive sales, including driving customers to your website, but it is also a proven and cost-effective method for providing consistent information to customers. However, to generate the best results, it’s essential to follow several best practices that ensure campaigns…
6 Essential Tips for Keeping Your Business Safe on Social Media
Social media can be a powerful tool for promoting your business, but it also comes with security risks. Hackers are constantly looking for ways to steal personal information, spread malware, and launch phishing scams on social media platforms. To protect your business from these threats, it’s important to follow some basic security guidelines. In this blog post, we’ll share six essential tips…
Why earned media content should be part of your marketing strategy
In the world of marketing and public relations, earning media coverage is one of the most valuable assets a brand or business can attain. Earned media coverage refers to the publicity a company receives through media channels that are not paid for. This can include articles in newspapers or trade magazines, media interviews, and social media mentions. While sponsored content can be…
5 Reasons Why You Should Hire a PR Agency
In today’s fast-paced business environment, having a well-crafted public relations and marketing strategy is critical for the success of any organization. While many companies have internal marketing and public relations teams, hiring a specialized agency can provide numerous benefits. In this blog post, we’ll explore some of the advantages of working with a public relations and marketing agency. Expertise and ExperienceOne of…
Back to blogging basics: Five steps to optimizing your content
So, you started a blog…what now? It’s the question on every content developer’s mind. It’s what keeps us up at night or staring at an empty page on a screen. At times, it’s as if our ability to create meaningful sentences has left the building. We’ve all been there. When it comes to writing blogs – whether you’re an agency developing content…
Social Media Tools Everyone Needs
By Rachel Peck Producing engaging, informative and visually pleasing content is no simple task, and is more important than ever for all types of organizations. Unfortunately, social media aesthetics are sometimes the first to go when there isn’t a dedicated social media manager, or content creator to take it on. Fortunately, there are a variety of tools available to communications professionals and…
Tips for surviving 2021 – while maybe being productive
By Rachel Peck Believe it or not, we’re only a few weeks into 2021 and it’s already proving to be every bit as unprecedented (we hoped to not have to use that word) as its predecessor. It’s days and weeks like this that make it hard to remember we ever lived in a world where our daily productivity wasn’t competing with local,…
Looking forward to 2021: PR & Marketing Trends
By Rachel Peck One year ago, we wrote a blog on marketing trends for 2020 and predicted a renewed focus on creative content, social media becoming the new shopping mecca and the downgrading of vanity metrics. How quickly those trends changed and, if nothing else, we learned a lesson in just how quickly trends can shift. While the pace of life has…
A few of our favorite things: A gift guide for PR pros
By Rachel Peck Believe it or not, we have a little more than two weeks until Christmas so you might be scrambling for ideas for those left on your list this year (and if you’re really last minute, for Hanukkah). As PR and marketing pros, we consider ourselves pretty easy to buy gifts for, but the same can’t be said for everyone….
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