Email Marketing Best Practices: Boost Your Campaigns with These Proven Strategies

Email marketing remains one of the most effective tools for building and maintaining relationships with customers. Not only does email marketing help to drive sales, including driving customers to your website, but it is also a proven and cost-effective method for providing consistent information to customers. However, to generate the best results, it’s essential to follow several best practices that ensure campaigns…
Why earned media content should be part of your marketing strategy

In the world of marketing and public relations, earning media coverage is one of the most valuable assets a brand or business can attain. Earned media coverage refers to the publicity a company receives through media channels that are not paid for. This can include articles in newspapers or trade magazines, media interviews, and social media mentions. While sponsored content can be…
5 Reasons Why You Should Hire a PR Agency

In today’s fast-paced business environment, having a well-crafted public relations and marketing strategy is critical for the success of any organization. While many companies have internal marketing and public relations teams, hiring a specialized agency can provide numerous benefits. In this blog post, we’ll explore some of the advantages of working with a public relations and marketing agency. Expertise and ExperienceOne of…
Tips for surviving 2021 – while maybe being productive

By Rachel Peck Believe it or not, we’re only a few weeks into 2021 and it’s already proving to be every bit as unprecedented (we hoped to not have to use that word) as its predecessor. It’s days and weeks like this that make it hard to remember we ever lived in a world where our daily productivity wasn’t competing with local,…
A few of our favorite things: A gift guide for PR pros

By Rachel Peck Believe it or not, we have a little more than two weeks until Christmas so you might be scrambling for ideas for those left on your list this year (and if you’re really last minute, for Hanukkah). As PR and marketing pros, we consider ourselves pretty easy to buy gifts for, but the same can’t be said for everyone….
You must be logged in to post a comment.