Navigating the Digital Marketing Landscape
Technology has had a profound impact on the transformation of the marketing landscape. Traditional methods of reaching a target audience, which at one time focused on print advertising, targeted mailings, broadcast advertising, have given way to a broad spectrum of online digital marketing activities that enable businesses to directly reach their customers. Digital marketing is a broad term that covers a variety…
Why earned media content should be part of your marketing strategy
In the world of marketing and public relations, earning media coverage is one of the most valuable assets a brand or business can attain. Earned media coverage refers to the publicity a company receives through media channels that are not paid for. This can include articles in newspapers or trade magazines, media interviews, and social media mentions. While sponsored content can be…