Boutique PR agency specializing in security and technology

Eclipse Media Group

Smart PR: How to Positively Influence Customers

By Catherine Berce De-branding. Ad fatigue. Value-added content. Earned media. Have you  wondered what all these terms mean? Consumers are growing tired of traditional advertisements and marketing strategies and are burned out on traditional selling techniques. As a result, many companies are taking a different approach to enticing buyers to choose their products. They are focusing on third party evaluations and expert…