Making the most of your LinkedIn
Perhaps no social media channel is as popular in professional circles than LinkedIn. With more than 700 million users in more than 200 countries, its networking potential is unmatched – making it a crucial tool during this time of distanced engagement with industry peers and coworkers. However, LinkedIn is no longer just a platform for users to boast personal achievements and search…
Is Networking Still Possible in 2020?
By Rachel Peck Networking, like many of our usual business functions, is looking a little different these days. By this time last year, we had no doubt traveled to many industry events, and spent many evenings swapping stories and sharing ideas with like minded individuals. Now the idea of ordering from a bar, let alone eating from a buffet with a few…
Instagram Basics for B2Bs
By Rachel Peck B2B organizations have started slowly migrating over to Instagram as a social media channel over the past few years as communications professionals began to realize the immense opportunities for exposure. However, it’s not enough to just start an account and post a few images. The more you know, the better you can take advantage of the variety of benefits…
PR: More than just your product
By Rachel Peck In the age of holistic public relations and marketing strategies, many organizations are still confused as to the main purpose of PR. Some might envision antiquated ideas of PR professionals crafting press releases daily, constantly pitching clients and products. While press release writing and pitches remain an important part of our daily practice, in the age of social media…
4 Twitter Hacks You Should Know
By Rachel Peck With social media offering new updates, functions and algorithm adjustments daily, it can be difficult to stay on top of it. This is especially true for small organizations who are just starting to explore these channels. However, a little knowledge can go a long way to elevating your brand – especially with channels like Twitter. If you’ve found yourself…
Developing a Social Media Crisis Checklist
By Rachel Peck If the past few months have taught us anything, it’s that you can never be too prepared when it comes to internal and external communications. While many organizations are reevaluating their crisis communications, some might believe they don’t need to prioritize their social media. However, this isn’t the case. For many businesses, social media is often the first touchpoint…
Navigating the new workplace norm
By Rachel Peck Eclipse Media Group is slowly starting to integrate back into our physical office space after nearly three months working entirely remotely. Like so many others, we found ourselves quickly thrown into a fully remote working environment, but now are faced with a very different office landscape. New questions arise, as we start the process of moving back – such…
Intern Spotlight: Ariel Hanelius
The team at Eclipse Media Group was lucky to begin the year with a new intern from the University of Southern Maine (USM) to help us prepare for a busy events season. However, like so many other agencies and interns, after a few weeks of in-office experience, our new intern found herself working from her family home in Connecticut – learning the…
Let’s Get Virtual
By Rachel Peck Most of our human interaction moved into the virtual realm literally overnight. However, it’s time to start looking beyond present circumstances to begin planning for long-term approaches to this new reality. With many events either canceled or postponed for the remainder of 2020, it raises questions as to how businesses can pivot successfully to a virtual space, without losing…
3 Reasons PR Pros Should Digitally Detox
By Rachel Peck Our digital devices and social media have significantly impacted our personal and professional lives in many positive ways. However, they often act as a distraction – instead of promoting good work and personal life habits. We could all use a break from our screens from time to time, as taking a step away from devices and apps can help…