Spring cleaning your social media
By Rachel Peck Well, it’s that time of year. The days are longer, warmer and all the signs point to spring. If you’re like us, you might be anticipating the dreaded “spring cleaning” of your house, car, garage – whatever it may be. While a bothersome task, spring cleaning can be cathartic and shouldn’t just be relegated to your home life –…
Should you be on Clubhouse?
By Rachel Peck Unless you’ve been living in a digital blackout, or taking a much-needed social cleanse, then you’ve probably heard of Clubhouse. Social media’s newest darling, marketed as a “thought leadership” platform and an opportunity for small businesses to network on the main stage, is a social media chat room on steroids. While it might seem to make sense for the…
Meet the women of Eclipse Media Group
Eclipse Media Group is a boutique agency specializing in the B2B technology industry. Because B2B is often considered less “glamorous” than B2C, and is a largely male-dominated field, it can be a difficult career field for young, diverse professionals to access. Learn more about the women of EMG and our partners, SPRG, in Beijing below: Chelsie Woods, Principal I’m a lifelong Mainer…
Grammar rules you probably forgot
By Rachel Peck Full disclosure, the word “grammar” is one I often misspell the most (it’s an “a” not an “e”) and I only mastered “definitely” within the past year. In fact, I had to think about spelling it out just now – then relied on spellcheck to make sure I had it right. So, I get it. We all have those…
A Love Letter to Our Office Pets
By Rachel Peck In the past year, we’ve highlighted on our blogs and social media the time spent working at home and its new challenges and advantages. A big part of it has been our pets. We have always been dog people – currently there are five “office” dogs, but with the additions of kittens and even chickens in 2020, we’re quickly…
Tech Terms You Should Know
By Rachel Peck In the past few years, we’ve seen an increase in technology blending into aspects of our work, personal and home life. From smart home devices, to new ways of storing data and programs to optimize our workflows. At Eclipse Media Group, where we provide PR and marketing support to technology minded companies, we have begun to see an evolution…
Social Media Tools Everyone Needs
By Rachel Peck Producing engaging, informative and visually pleasing content is no simple task, and is more important than ever for all types of organizations. Unfortunately, social media aesthetics are sometimes the first to go when there isn’t a dedicated social media manager, or content creator to take it on. Fortunately, there are a variety of tools available to communications professionals and…
Tips for surviving 2021 – while maybe being productive
By Rachel Peck Believe it or not, we’re only a few weeks into 2021 and it’s already proving to be every bit as unprecedented (we hoped to not have to use that word) as its predecessor. It’s days and weeks like this that make it hard to remember we ever lived in a world where our daily productivity wasn’t competing with local,…
Words We’d Like to Leave in 2020
By Rachel Peck We’re so close to 2021 we can hardly believe it. Last year, we were blissfully unaware that our New Year’s resolutions blog was about to become satire in the year 2020. So, this year, we’ve finally learned our lesson and kicked resolutions to the curb for good. Instead, we’re going to talk about things we won’t do, or in…
Looking forward to 2021: PR & Marketing Trends
By Rachel Peck One year ago, we wrote a blog on marketing trends for 2020 and predicted a renewed focus on creative content, social media becoming the new shopping mecca and the downgrading of vanity metrics. How quickly those trends changed and, if nothing else, we learned a lesson in just how quickly trends can shift. While the pace of life has…
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