Trade Show Marketing: How to Make the Most of Your Next Big Event
By Chelsie Woods National and regional trade shows often provide a unique opportunity for companies to meet face to face with customers and to showcase their latest products and solutions. Just as companies invest time and money to select the right trade show booth location and design, so too is it important to recognize the value in investing in a communications plan…
How to Leverage Valuable PR Content
Great news! A well-known magazine published an article about your company giving you major street cred in your area of business and making you the envy of all your colleagues. Take a moment to bask in your success. Okay, so that’s the end of the story–you get some good PR coverage in an industry magazine and that’s all until the next interview,…
Attention to Details in PR Processes Key to Future Success
By Gina Celeste To be successful, companies need to have clear objectives, consistent processes, and an understanding of client expectations. How does a company’s ‘behind the scenes’ operation foster these things? Bottom line: the devil is in the details! Attention paid to all the small things and leveraging organizational tools adds up to big rewards. Create tools to document work in progress…
5 Tips to Build a Better Relationship with the Media
By Chelsie Woods If telling your story through the media is important to your business, then developing a positive working relationship with the media is critical. Like most people today, reporters and editors are trying to do more work with less time. Thanks to email, social media and the 24/7 news cycle, the media is faced with information overload. It’s impossible for…
Smart PR: How to Positively Influence Customers
By Catherine Berce De-branding. Ad fatigue. Value-added content. Earned media. Have you wondered what all these terms mean? Consumers are growing tired of traditional advertisements and marketing strategies and are burned out on traditional selling techniques. As a result, many companies are taking a different approach to enticing buyers to choose their products. They are focusing on third party evaluations and expert…
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